Actively building a brand moat Xtep has been recognized for its hard core strength

with the growing strength of domestic brands and the high sense of national honor that chinese people have towards chinese brands, the stalemate in which the domestic consumer market is monopolized by foreign capital has long since been broken. for example, in the sporting goods industry, more and more chinese brands have shown amazing performance. xtep is one of them. for more than ten years, xtep…